Every feature request for a household product is reasonable in isolation. The discipline is not in choosing good features; it is in noticing that a hundred good features produce something nobody can open without flinching.
No social layer
No feed, no reactions, no streaks, no leaderboard for chores. Gamifying housework produces a burst of compliance and then a household that has learned to ignore a badge. The family already has a social layer; it does not need a worse one bolted to the dishwasher schedule.
No location tracking
Constant background location for family members is technically straightforward and we are not doing it. The feature that gets sold as safety is, in daily use, surveillance of teenagers, and it changes the relationship between a household and its software in a way we do not want to be part of.
No advertising, ever
A product that knows what a family buys, drives, and worries about is an unusually valuable advertising target. That is precisely why the business model is subscriptions. If the household is not paying, the household's data is the product, and there is no version of that we would be comfortable operating.